Personalized advertising from Microsoft helps make the online ads we display to you more relevant. As you use our online services and browse sites from Microsoft and its partners, we use the information we collect over time (such as your search queries and page views) to help predict which ads will interest you most. For example, if you’ve previously searched on bicycling terms, we can display ads for cycling products and services.

If you aren’t interested in seeing personalized ads based on information we have previously collected, you can choose not to receive them on sites that use the Microsoft Advertising Platform.

Even if you choose not to receive personalized advertising, Microsoft will continue to collect the same information as you browse the web and use our online services. However, this information and any information collected from you in the past won’t be used for displaying personalized ads.

Microsoft will continue to deliver content that’s personalized for you, such as the news articles that are displayed on MSN and the results that appear when you search for software updates. You will also continue to receive ads that are tailored to your current search or the page you’re currently viewing.

Opt-out:

On this computer or device when I use this web browser
This option saves a cookie on this computer or device, such as your smart phone, and applies it whenever you log on to Windows with this user account and use this web browser. If you do not want to receive personalized ads for other browsers, computers or devices you use, you must come to this page to create the cookie for each one. The cookie expires in five years after which you will need to come back to this page to reselect this option to recreate the cookie. Note: If you delete the cookie, you will need to come back to this page to create it again. Learn more about cookies
On any computer or device after I have signed in to Windows Live™
This option saves an account setting associated with your Windows Live™ ID. It applies on any computer or device, such as your smart phone, on which you sign in with your Windows Live™ ID, and will continue to apply until someone signs in with a different Windows Live™ ID on that computer or device. This setting never expires. Note: If you delete the cookies on your computer or device, you will need to sign in again for the settings to apply.

Microsoft collects information about the users of its sites and services, as described in the Microsoft Online Privacy Statement. This means that your interactions with our sites and services may be saved and reviewed so that we can improve our products and provide you with a more personal experience.

The Microsoft Online Privacy Statement explains that we use several types of information to create a personalized experience for you. We use the information you provide us when you sign up for an account, such as your gender and age. Sometimes we acquire information from other companies to help us learn things like the population of the area where you live. We also use information about the searches you perform using our search service and the pages you view while browsing our websites and those of our partners.

As part of our strong commitment to protecting individual privacy, we have designed the Microsoft Advertising Platform to base its ad selection solely on information that does not personally and directly identify individual users. For information about how we do this, see Privacy Protections in Microsoft's Ad Serving System and the Process of "De-identification."